This week Starbucks announced the new 31 oz cup size, the Trenta. Its larger than the Venti, and twice the size of the Grande and makes the Tall just simply look like a shot glass.
Not that I am against large quantities of caffeine, nor do I think it is wrong for Starbucks to create something larger to quench our appetite to over indulge. New cup size? - big deal.
Starbucks announcing a new cup size made CNN, MSN, MSNBC, NBC, CBS, ABC, the New York Times, USA Today and almost all other major american newspapers. Good God it even was a top trending on Twitter. The morning network news shows were doing feature segments showing the relationship to the size of a human stomach, counting costs, and counting caffeine in relationship to Red Bull.
Are you kidding me?
This is what we have come to, that a new cup size at Starbucks is world news. It is worthy of coverage and feature on all major cable and network news, morning radio shows, and national newspapers. Somehow this is a TOP STORY for us in the states and it makes me sad. How much energy and noise did this create and what important did we miss or overlook as our news sources helped make Starbucks a household topic.
Were there any advances in science? How about medicine? Are they closer to a cancer cure?
How is Haiti? Have they completely recovered?
What good has happened in the world?
What happened that makes a real difference in the lives of people?
Do we have healthcare yet?
When is the war going to finally end?
Nope. A cup is our largest news item.
And it's not like a 31 oz cup size has never ever before been seen. Dunkin Donuts has a 32 oz and anyone not remember the 64oz 7 Eleven Big Gulp? News worthy my ass.
I'm going to go drown myself in 31 oz of caffeine.
No comments:
Post a Comment